Whether it's a product update, new item in your catalogue or a revolutionary product that will forever change the paradigms of your market; NextBee's robust platform and dedicated staff give you the power to design and execute a launch strategy tailored to your customers and product.
Among other things, our technology will help you:
NextBee will be there every step of the way to manage the set up and implementation of your product launch strategy. Our team will build everything needed for the program in a matter of weeks, keeping you updated throughout, and your team will only need 1 to 3 hours to integrate the deal into your site.
The size and relevancy of your email list can be crucial to the effectiveness of your product launch campaign. NextBee maximizes the impact of your existing database while implementing features into your site and social channels that will expand your list at breakneck speed. We can build branded landing pages on your site, or a subdomain or micro-site designed to capture leads. Include videos of your new product, information and discount codes for people who submit their email addresses.
Our Facebook apps turn your fan pages into lead generating machines. We can build attractive Fan-gate pages that give users a glimpse of your new product and require them to Like you before being able to see more details or pre-order. Create sweepstakes or sponsored story contests on Facebook for further engagement - users can submit stories on how they'll use your new product, or what features they'd like to see, then one lucky winner will be awarded a free copy on the launch date.
All the emails and demographic info our systems collect can easily be integrated with your existing CRM, or use our portal to easily segment and automate the delivery of a succession of messages to prospects.
Smart autoresponders and rules based triggers help you streamline the conversation to keep your upcoming launch at the forefront of prospect's minds. With a few click you can configure the system so that when someone opts-in using the form on your site or Facebook page, they automatically receive an email with more info about your product, a reminder of the launch date and maybe a discount code if they pre-order before a certain date.
After the first email you can automate a sequential delivery of messages with further updates and reminders ("only one week left to pre-order at the discounted price!"), or calls to action - 'check out this video of our new product' or 'refer a friend, if they pre-order you both get a gift card' - our system can track how users respond to these emails (opens, click-throughs, etc.) and send a different message next time based on how they responded.
As the industry leader in referral marketing and loyalty program software, NextBee has all the tools to make it easy and rewarding for anyone on your lists to spread the word about your new product across their social circles.
With social sharing widgets, email contact import and pre-set messages, users can send a unique referral code asking all their friends to opt-in for updates or pre-order at a discount. Our system tracks referrals and you can configure any type of reward system to incentivize sharing.
NextBee understands that detailed reporting and tracking is essential to any marketing program. With our easy to use admin section you will have complete access to every detail needed to make your product launch an event people can't wait to happen. View reports by:
This gives you a detailed view of the momentum your campaign is generating and insights to refine and adjust strategies to maximize effectiveness. Furthermore, all your data is stored on our multi-tenant system on it's own silo so if there's is ever a report you want to see that's not in our standard list, simply send your account manager a quick message and they'll get that report out to you straightaway.
Our team genuinely enjoys finding new, innovative ways to maximize our client's marketing and customer acquisition efforts and is dedicated to customer service, comprehensive reporting and, above all else, delivering ROI positive results.